Saturday, September 10, 2011

Contagious Hype

It is week two for the College Football season.  Living, as I do, near to the heart of Cougar Central, we hear an awful lot of hype about the BYU Cougars.  But we also hear a lot of teasing about the University of Utah's Utes. 

The Utes opened the season as a new member of the Pac-12 Conference.  And today they battle USC in Los Angeles.  Those in RED this weekend like to schmack talk the advantages of the new conference, of playing "big time" teams, and of the super-big money the U is now a part of from its new affiliation.

The Cougars are in Austin, Texas to take on the University of Texas Longhorns today.  Still much hype as BYU has become an independent team this year--no conference affiliation at all.  The advantages, however, include the agreement with ESPN to televise the games to a wider audience, the freedom to play teams from all other conference and the handful of other independent teams, and the rights to re-televise the games on BYUtv once they are over on ESPN.

I guess, in the bigger picture it all boils down to money and exposure.  But from listening to some folks around here, you'd think these kind of games were means to world-economic and societal end solutions.

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